Carefully navigating your financial future.

It’s your future.

You need to make financial decisions based on a myriad of factors. With a wide range of services, we are as flexible as you need us to be. Planning, investments and advice are just the beginning. We work with you, to help achieve your goals.



Retirement, creating a legacy and business owner succession plans require careful consideration and diligent planning. Our process is collaborative and thorough; we help you identify, clarify and monitor your plan each step of the way. Throughout the process, our main goal is to help you achieve yours.


Our in-house portfolio management team focuses on research, analysis and implementation of our investment process, while keeping a close watch on risk, diversification and cash flow. Recognizing that your objectives will vary throughout your lifetime, we offer a number of investment strategies, each following its own unique discipline.


In addition to our CERTIFIED FINANCIAL PLANNER™ practitioners, whether you’re seeking advice on Employee Benefits at Kodak or another Employer, Health Care, Social Security  or Taxes, our team of specialized, experienced and credentialed professionals is here for you. We’ll listen, analyze your needs and help you develop a path that starts and ends with you.

The Financial Advocate

Summer 2018 Financial Advocate Newsletter

We’re excited to share with you the newest edition of The Financial Advocate. In this issue, you’ll find information about the Tax Cuts and Jobs Act (TCJA), an article on estate planning, portfolio updates…read more

Office Relocation Announcement

We’ve Moved!

High Falls Advisors has moved! Our new office is in the recently renovated 3 City Center at 180 S. Clinton Avenue in downtown Rochester. The larger and more modern office space will…read more

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