Investments

We are focused on anticipating your needs so you can focus on living your life.

Our in-house portfolio management team focuses on research, analysis and implementation of our investment process, while keeping a close watch on risk, diversification and cash flow. Recognizing that your objectives will vary throughout your lifetime, we offer a number of investment strategies, each following its own unique discipline, to meet your needs.

Market Trends Analysis (MTA)

The primary focus of our Market Trends Analysis (MTA) strategy is to minimize downside risk throughout the investment experience. Technical analysis is applied to the underlying investments to identify short and long term trends; portfolios are adjusted proactively when the indicators deem appropriate. There are 6 MTA portfolios currently available, with a variety of asset allocation targets ranging from conservative (Income Only) to aggressive (Equity Only and Sector Rotation) and several portfolios in between. Portfolios are be constructed using Exchange Traded Funds (ETFs) representing a variety of asset classes. Target portfolio allocations are maintained through rebalancing and other trading activity. Click here to download our Market Trends Analysis Strategy Summary.

Enhanced Allocation Strategy (EAS)

Through the use of asset allocation, the Enhanced Allocation Strategy is designed to seek long-term capital appreciation while reducing overall portfolio risk. Using asset allocation models to achieve broad diversification of asset classes, there are 6 portfolios offered. Managed mutual funds are used as the investment vehicle in this strategy and portfolios remain fully invested throughout all stock market phases. Portfolios are monitored, adjusted and rebalanced as necessary using in-house performance and management criteria as well as 3rd party research.  Click here to download our Enhanced Allocation Strategy Summary.

Select Sector Portfolio (SSP)

Select Sector Portfolios are designed for long-term investors seeking asset appreciation and income production through the use of individual securities and Exchange Traded Funds (ETFs.) Investments are selected based on their sector’s potential to perform during the current economic phase and the direction in which the economic cycle may be moving. Portfolios remain invested throughout all market phases and are modified according to individual stock and/or fund performance, sector performance and the global market outlook. There are two portfolios offered to date: Growth and Dividend Income. Click here to download our Select Sector Portfolio Strategy Summary.

Personal Securities Portfolio (PSP)

The Personal Securities Portfolio service is available for experienced investors who would like assistance managing their portfolio of individual securities. Existing holdings are organized, analyzed, and recommendations are made based on the individual investor’s Investment objectives and risk tolerance, among other factors. Due to the characteristics that are unique to each investor using this service, fees are charged at a negotiated rate.

Core Market Index Portfolio (CMIP)

The Core Market Index Portfolio is designed for investors with a long- term time horizon and will remain fully invested throughout all market cycles. A range of allocations are offered to be used by investors with diverse risk profiles. Each allocation is comprised of index ETFs, seeking broad index exposure and low internal costs. Portfolios are monitored and rebalanced as determined by allocation targets, constraints and opportunities in current market conditions. Click here to download our Core Market Index Portfolio Strategy Summary.

Other Investment Options

Through our Broker Dealer partner, Leigh Baldwin & Co., we are able to offer mutual funds, annuities, 529 plans and other investment products. See an Advisor for more details.

Access your account through our Client Portal

Meet our Portfolio Management Team

James T. Englert

President and CEO

Mike Donnelly

Portfolio Manager and Vice President, Advisor Services

Zachary Harrington

Financial Advisor

Click for the "real" me

James T. Englert

James T. Englert, CFP®, EA, President and CEO

p 585.935.8508
e jenglert@highfallsadvisors.com

Jim has played an important role in developing the professional aspects of financial planning in New York State. He has served on the board of the Upstate New York Chapter of the Financial Planning Association and as the President of that organization. In addition he taught CFP® candidates through the Medaille College CFP® certification program. Jim is also an Enrolled Agent with the IRS.

Pre- and post-retirement counseling services are the linchpins of his practice. His background as a benefits counselor at Eastman Kodak Company gave him the foundation for an independent planning business which he operated for a number of years. Now, as the Senior Portfolio Manager at High Falls Advisors, he provides advice and asset management to a variety of clients.

James T. Englert

James T. Englert, CFP®, EA, President and CEO

Jim lives in Irondequoit with his wife, Ellen of 50 years. Jim loves to read, and on occasion has been seen on the beach reading about investment strategies and markets; he calls it his pleasure reading. Jim is also passionate about music, particularly classical and jazz. He has an extensive music collection requiring its own room and much to the amazement of his family, it is still growing. He loves the unique opportunities Rochester has for music and theatre lovers and you will often see him and his wife at the RPO, GEVA or the Auditorium Theatre. When not at work, reading, or at the theatre, Jim loves to travel with his wife and their newest travel companion, his teenage granddaughter.

Click for the "real" me

Mike Donnelly

Mike Donnelly, CFP®, MBA, Portfolio Manager and Vice President, Advisor Services

p 585-935-8532
e mdonnelly@highfallsadvisors.com

Michael Donnelly, Portfolio Manager and Vice President, Advisor Services is a portfolio manager and oversees the team of financial advisors at High Falls. Mike joined High Falls Advisors in 2012. He began his career in financial services in 1997 at The Vanguard Group and later joined Fidelity Investments as a Vice President/Sr. Account Executive of the Private Client Group. Mike manages the Enhanced Allocation Strategy and Select Sector Portfolio strategies. In addition to portfolio management, he is the Vice President of Advisory Services and a CERTIFIED FINANCIAL PLANNER™ practitioner. Mike specializes in investment management and working with individuals to construct personalized, comprehensive financial plans tailored to each client's specific goals and objectives. Mike graduated from the University of Rochester Simon Business School Executive MBA program in 2016.

Mike Donnelly

Mike Donnelly, CFP®, MBA, Portfolio Manager and Vice President, Advisor Services

A native of suburban Philadelphia, Mike moved his family to Rochester in 2008 and resides in the town of Victor with his wife and two children. He is a passionate sports fan, and enjoys baseball and golf and still plays ice hockey.

Mike spends his time away from the office with his family. You will most often find Mike at a hockey rink, baseball/softball field, or a volleyball court for practices and games depending on the season; sometimes he even coaches.

You may be most surprised to know that Mike moved five times before he started high school. He was born in Hartford, CT, moved to Pittsburgh, PA, Philadelphia, PA, Fairport, NY, and Boston, MA before moving back to the Philadelphia area during his freshman year of high school.

Click for the "real" me

Zachary Harrington

Zachary Harrington, Financial Advisor

p 585-935-8519
e zharrington@highfallsadvisors.com

Zach has been an integral part of the High Falls Advisors team since 2012. As a Financial Advisor he has an unwavering quest to help people and believes that building close relationships with his clients allows him to be most effective in offering advice and support. Zach is also a member of our Portfolio Management and Marketing Committees and is currently working toward his CERTIFIED FINANCIAL PLANNER™ certification. He is an alumnus of Alfred University where he majored in Finance.

Zachary Harrington

Zachary Harrington, Financial Advisor

Outside the office, Zach enjoys taking in all that hometown Rochester has to offer. An aspiring food critic and craft beer connoisseur, Zach prides himself on sharing dinner and beverage-of-choice recommendations for all who are interested.

Having played 4 years of college football at Alfred University, Zach is also an avid sports fan and weight lifter who tries to make it to the gym as often as possible.

Zach lives in West Irondequoit with his fiancée, Mariah, and their beloved dog, Gus.